Category Archives: Strategy

BillGuard- analysis of their business model

Posted on October 28, 2012 by berkeleythoughttrain

In this post I will detail the business model innovation analysis I did for a startup founded by Yaron Samid- BillGuard. This assessment of BillGuard’s current strategy was conducted using the tools and concepts from MBA295M, Business Model Innovation and Entrepreneurial … Continue reading →

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Simple Bank- business model analysis

Posted on September 8, 2012 by berkeleythoughttrain

In this post I will show a quick fire way to analyze the business model of virtually any small company. Since I focused on startups in Prof. David Charon’s Business Model Innovation & Strategy course, here is an analysis I … Continue reading →

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Zara strategy analysis

Posted on August 1, 2012 by berkeleythoughttrain

First off, sorry for the late late post on Zara. Got distracted with stuff.. but here goes. Overview of the determinants of industry profitability (Porter’s Five Forces Analysis) Zara’s competitive position can be quickly summarized using the chart below, where … Continue reading →

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Product variety and Two-Part Pricing

Posted on June 24, 2012 by berkeleythoughttrain

How should you price a product in two different market segments when you are given the segment size, willingness to pay and segment development costs? How should you price two products in these two segments when the WTP for these … Continue reading →

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Review of Pricing Class 1

Posted on June 19, 2012 by berkeleythoughttrain

Let me begin with a summary of the assigned textbook readings, following which I shall talk about maximizing profit calculations. Chapter 1- Strategic pricing Pricing strategically is critical to success given the correct market conditions for a new product or … Continue reading →

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Pricing class begins next saturday..

Posted on June 6, 2012 by berkeleythoughttrain

Getting ready for class this week and next. I have two cases to prepare and two chapters to read from the textbook, ‘The Strategy and Tactics of Pricing: A Guide to Growing More Profitably’, by Thomas Nagle. I’ll post a … Continue reading →

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Strategy Final

Posted on May 15, 2012 by berkeleythoughttrain

After finishing up the macro final, I decided to head home to take the Strategy final from the comfort of my home, in the presence of Mr. Porter and some other competitive strategy research papers. I know you are not … Continue reading →

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