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Author Archives: berkeleythoughttrain
Value of the non-compete agreement
For the buyer of a small, 10-15 member consulting firm, the value lies in existing customer contracts, goodwill generated by the horizontal or vertical integration the acquisition represents, and in some cases- most importantly- in the non-compete agreements signed by … Continue reading
Online advertising ROI-Yelp and Angie’s List
The following graphic shows the trend of user reviews posted on Yelp.com to the number of unique visitors the site received each year from 2007 to 2011. Yelp demonstrated increasingly efficient network effects starting in 2010 and 2011, also the … Continue reading
Exec Summary – improving the reliability of free financial data
First off, a quick mention of the professors who were brave enough to risk “teaching” us entrepreneurship! Taking the entrepreneurship class with Prof. Naeem Zafar and Prof. Safwan Shah was really cool, and easily the most memorable experience at HBS. Prof. Naeem … Continue reading
After the VC pitch
Recuperating with soda..this is how it feels when you win millions in seed money. ahem.
Managerial lessons from Pricing analysis
A few lessons from pricing strategy analyses completed in the past few months.. Price Leadership requires desirable ‘price followership’ to work, however, the price leader must demonstrate commitment to maintain value-driven pricing and invest in the growing the market to … Continue reading
Posted in Marketing, Strategy
Tagged price follower, price leader, pricing, strategic price setting
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BillGuard- analysis of their business model
In this post I will detail the business model innovation analysis I did for a startup founded by Yaron Samid- BillGuard. This assessment of BillGuard’s current strategy was conducted using the tools and concepts from MBA295M, Business Model Innovation and Entrepreneurial … Continue reading
Simple Bank- business model analysis
In this post I will show a quick fire way to analyze the business model of virtually any small company. Since I focused on startups in Prof. David Charon’s Business Model Innovation & Strategy course, here is an analysis I … Continue reading
Zara strategy analysis
First off, sorry for the late late post on Zara. Got distracted with stuff.. but here goes. Overview of the determinants of industry profitability (Porter’s Five Forces Analysis) Zara’s competitive position can be quickly summarized using the chart below, where … Continue reading
Posted in Strategy
Tagged competitive strategy, porter five forces, shopping, vertical integration, Zara
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Sunk costs and Impulse
It seemed intuitive to me that if I had a lot invested in creating a product or service, I would want to keep prices high for as long as possible. However, if I entered a market with gaining market share … Continue reading
Product variety and Two-Part Pricing
How should you price a product in two different market segments when you are given the segment size, willingness to pay and segment development costs? How should you price two products in these two segments when the WTP for these … Continue reading
The Berkeley MBA 