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Tag Archives: pricing
Managerial lessons from Pricing analysis
A few lessons from pricing strategy analyses completed in the past few months.. Price Leadership requires desirable ‘price followership’ to work, however, the price leader must demonstrate commitment to maintain value-driven pricing and invest in the growing the market to … Continue reading
Posted in Marketing, Strategy
Tagged price follower, price leader, pricing, strategic price setting
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Sunk costs and Impulse
It seemed intuitive to me that if I had a lot invested in creating a product or service, I would want to keep prices high for as long as possible. However, if I entered a market with gaining market share … Continue reading
Product variety and Two-Part Pricing
How should you price a product in two different market segments when you are given the segment size, willingness to pay and segment development costs? How should you price two products in these two segments when the WTP for these … Continue reading
Review of Pricing Class 1
Let me begin with a summary of the assigned textbook readings, following which I shall talk about maximizing profit calculations. Chapter 1- Strategic pricing Pricing strategically is critical to success given the correct market conditions for a new product or … Continue reading
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