Tag Archives: costs

Sunk costs and Impulse

Posted on July 17, 2012 by berkeleythoughttrain

It seemed intuitive to me that if I had a lot invested in creating a product or service, I would want to keep prices high for as long as possible. However, if I entered a market with gaining market share … Continue reading →

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Product variety and Two-Part Pricing

Posted on June 24, 2012 by berkeleythoughttrain

How should you price a product in two different market segments when you are given the segment size, willingness to pay and segment development costs? How should you price two products in these two segments when the WTP for these … Continue reading →

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