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Category Archives: Marketing
Online advertising ROI-Yelp and Angie’s List
The following graphic shows the trend of user reviews posted on Yelp.com to the number of unique visitors the site received each year from 2007 to 2011. Yelp demonstrated increasingly efficient network effects starting in 2010 and 2011, also the … Continue reading
Managerial lessons from Pricing analysis
A few lessons from pricing strategy analyses completed in the past few months.. Price Leadership requires desirable ‘price followership’ to work, however, the price leader must demonstrate commitment to maintain value-driven pricing and invest in the growing the market to … Continue reading
Posted in Marketing, Strategy
Tagged price follower, price leader, pricing, strategic price setting
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Sunk costs and Impulse
It seemed intuitive to me that if I had a lot invested in creating a product or service, I would want to keep prices high for as long as possible. However, if I entered a market with gaining market share … Continue reading
Review of Pricing Class 1
Let me begin with a summary of the assigned textbook readings, following which I shall talk about maximizing profit calculations. Chapter 1- Strategic pricing Pricing strategically is critical to success given the correct market conditions for a new product or … Continue reading
Customer Value Proposition- Wiley Publishing
Current Customer Value Proposition. Target Customer: Community colleges Segment characteristics – Dominant needs: Student Success, Faculty Development and Support – Academic focus: general education – Established online program – Existing Wiley usage (textbooks, WileyPLUS, and WFN) – Centralized decision making – … Continue reading
Posted in Marketing
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The Berkeley MBA 