Category Archives: Innovation

Sensing new product innovations – a dynamic capability

Posted on September 12, 2013 by berkeleythoughttrain

Customers might be able to perceive the potential for applying new technology. Visionaries of customer organizations are often able to anticipate the potential for new technology and sometimes begin developing prototypes. If suppliers fail to understand the unmet need, it … Continue reading →

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“Making Meaning”: Innovation core idea

Posted on September 4, 2013 by berkeleythoughttrain

In B2B settings, before we deliver a software or process solution, it is worthwhile and sometimes, imperative, to understand the organizational dynamics of the firm. The tacit or latent knowledge contained in the minds, experience and sensibilities of the workers … Continue reading →

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Best Buy’s discovery-based innovation model- Ideating from the ground-up

Posted on August 30, 2013 by berkeleythoughttrain

Best Buy used Strategos Innovation Practitioners to create a disruptive innovation model. Strategos laid out a model based on discovery and rapid-prototyping that Best Buy adopted after pulling in 35 different senior managers and directors from various parts of the … Continue reading →

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