Category Archives: Gamification

Gamification orthodoxies: intrinsic and extrinsic rewards

Posted on October 1, 2013 by berkeleythoughttrain

Engagement Lets begin by defining the term and anchoring on the metrics used to measure it. The term indicates a connection between the business and the customer. No single metric I found sufficiently measures engagement. Website hits per second, page … Continue reading →

Posted in Gamification, Strategy | Tagged , , | Leave a comment

Gamification – vote yes

Posted on September 1, 2013 by berkeleythoughttrain

Gamification is the application of game elements and techniques to bring about .. well, mostly substantial customer behavior change. It has been applied to improving sales productivity, increasing tool and product adoption, frequency of product use and retention (think airline frequent … Continue reading →

Posted in Gamification, Strategy | 1 Comment