Monthly Archives: June 2012

Product variety and Two-Part Pricing

Posted on June 24, 2012 by berkeleythoughttrain

How should you price a product in two different market segments when you are given the segment size, willingness to pay and segment development costs? How should you price two products in these two segments when the WTP for these … Continue reading →

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Review of Pricing Class 1

Posted on June 19, 2012 by berkeleythoughttrain

Let me begin with a summary of the assigned textbook readings, following which I shall talk about maximizing profit calculations. Chapter 1- Strategic pricing Pricing strategically is critical to success given the correct market conditions for a new product or … Continue reading →

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Pricing class begins next saturday..

Posted on June 6, 2012 by berkeleythoughttrain

Getting ready for class this week and next. I have two cases to prepare and two chapters to read from the textbook, ‘The Strategy and Tactics of Pricing: A Guide to Growing More Profitably’, by Thomas Nagle. I’ll post a … Continue reading →

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