Monthly Archives: November 2011

Customer Value Proposition- Wiley Publishing

Posted on November 25, 2011 by berkeleythoughttrain

Current Customer Value Proposition. Target Customer: Community colleges Segment characteristics – Dominant needs: Student Success, Faculty Development and Support – Academic focus: general education – Established online program – Existing Wiley usage (textbooks, WileyPLUS, and WFN) – Centralized decision making – … Continue reading →

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